{"id":103,"date":"2026-11-06T12:00:00","date_gmt":"2026-11-06T12:00:00","guid":{"rendered":"https:\/\/paidmedia.ca\/?p=103"},"modified":"2026-11-06T12:00:00","modified_gmt":"2026-11-06T12:00:00","slug":"about","status":"publish","type":"page","link":"https:\/\/paidmedia.ca\/about\/","title":{"rendered":"About PaidMedia.ca"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-white-color has-navy-background-color has-text-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"pmc-kicker has-fog-color has-text-color wp-block-paragraph\">About \u00b7 \u00c0 propos<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color has-huge-font-size\">Paid media, explained for Canada<\/h1>\n\n\n\n<p class=\"has-mist-color has-text-color has-large-font-size wp-block-paragraph\">Most paid media advice is written for the US market. paidmedia.ca\/ covers what&apos;s different here: bilingual campaigns, Canadian privacy rules, smaller markets and real costs in Canadian dollars.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-8ceb13dc wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What we do<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-cb0a7ccb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-card has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Guides and articles<\/strong><\/p>\n\n\n\n<p class=\"has-slate-color has-text-color wp-block-paragraph\">Practical how-tos for Google Ads, Meta, LinkedIn, programmatic and measurement, in English and French.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-card has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Free tools<\/strong><\/p>\n\n\n\n<p class=\"has-slate-color has-text-color wp-block-paragraph\">Starting with the Campaign Planner, which turns a business and a city into a 30-day plan.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-card has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>A community<\/strong><\/p>\n\n\n\n<p class=\"has-slate-color has-text-color wp-block-paragraph\">Meetups, online sessions and 1:1 time for people who do this work across the country.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c67690d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-49dc915a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"pmc-kicker has-teal-ink-color has-text-color wp-block-paragraph\">Editorial standards<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"standards\">How our articles are made<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We want you to be able to trust what you read here and act on it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul class=\"wp-block-list is-style-pixel\">\n<li><strong>Researched and drafted by our editorial team,<\/strong> using AI-assisted tools to gather sources and write first drafts.<\/li>\n\n\n\n<li><strong>Reviewed by an experienced practitioner<\/strong> before anything is published. The reviewer is named on each article.<\/li>\n\n\n\n<li><strong>Sourced.<\/strong> Platform rules and figures link to the official documentation or study they come from.<\/li>\n\n\n\n<li><strong>Kept current.<\/strong> Platforms change often. Every article shows when it was last updated.<\/li>\n\n\n\n<li><strong>Independent.<\/strong> Sponsored content is always labelled, and sponsors never review our articles before they&#8217;re published.<\/li>\n\n\n\n<li><strong>Corrections.<\/strong> Spot a mistake? Email [corrections email] and we&#8217;ll fix it and note the change.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-8ac95f59 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-49dc915a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"pmc-kicker has-teal-ink-color has-text-color wp-block-paragraph\">Founder and editor<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">[Your name]<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">[A few sentences about your paid media background: the platforms you work in, the kinds of businesses you&apos;ve run campaigns for, and why you started paidmedia.ca\/.]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/%5BLinkedIn%20URL%5D\">Connect on LinkedIn \u2192<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"has-slate-color has-text-color wp-block-paragraph\">[Add your photo here with an Image block.]<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About \u00b7 \u00c0 propos Paid media, explained for Canada Most paid media advice is written for the US market. paidmedia.ca\/ covers what&apos;s different here: bilingual campaigns, Canadian privacy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-full","meta":{"footnotes":""},"class_list":["post-103","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/paidmedia.ca\/wp-json\/wp\/v2\/pages\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paidmedia.ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/paidmedia.ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/paidmedia.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/paidmedia.ca\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/paidmedia.ca\/wp-json\/wp\/v2\/pages\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/paidmedia.ca\/wp-json\/wp\/v2\/media?parent=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}