About · À propos
Paid media, explained for Canada
Most paid media advice is written for the US market. paidmedia.ca/ covers what's different here: bilingual campaigns, Canadian privacy rules, smaller markets and real costs in Canadian dollars.
What we do
Guides and articles
Practical how-tos for Google Ads, Meta, LinkedIn, programmatic and measurement, in English and French.
Free tools
Starting with the Campaign Planner, which turns a business and a city into a 30-day plan.
A community
Meetups, online sessions and 1:1 time for people who do this work across the country.
Editorial standards
How our articles are made
We want you to be able to trust what you read here and act on it.
- Researched and drafted by our editorial team, using AI-assisted tools to gather sources and write first drafts.
- Reviewed by an experienced practitioner before anything is published. The reviewer is named on each article.
- Sourced. Platform rules and figures link to the official documentation or study they come from.
- Kept current. Platforms change often. Every article shows when it was last updated.
- Independent. Sponsored content is always labelled, and sponsors never review our articles before they’re published.
- Corrections. Spot a mistake? Email [corrections email] and we’ll fix it and note the change.
Founder and editor
[Your name]
[A few sentences about your paid media background: the platforms you work in, the kinds of businesses you've run campaigns for, and why you started paidmedia.ca/.]
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