What does advertising look like in your city?
Cost per click, budgets, competition and busy months for 31 industries in 419 Canadian cities, towns and provinces. Built from Google search data, Paid Media Canada data and results shared by our community, updated every month.
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Popular questions
Dental in Calgary$20.87–$79.73per click · 9,160 searches/moPlumbing in Hamilton$13.38–$46.15per click · 1,300 searches/moHeating & cooling (HVAC) in Toronto$4.79–$19.90per click · 11,000 searches/moPhysio & rehab in Ottawa$2.50–$6.95per click · 4,400 searches/moRoofing in Vancouver$8.34–$32.62per click · 660 searches/moMoving company in Halifax$4.75–$17per click · 230 searches/moMed spa & cosmetic clinic in Montreal$1.39–$4.99per click · 3,660 searches/moLaw firm in Edmonton$5.80–$32.45per click · 2,660 searches/mo
Guides · Guides pratiques
Latest guides
- Guide · Google AdsBilingual Google Ads: run English and French without double workRun bilingual Google Ads campaigns in Canada without double the work: structure, French copy, Quebec rules and the 2026 language-targeting change.
- LinkedInLinkedIn Ads on a small budget: a Canadian B2B starter planLinkedIn Ads on a small budget for Canadian B2B: minimum spend, audience sizing, the objective to start with, Lead Gen Forms and a 60-day starter plan.
- MetaCreative fatigue on Meta: how to spot it and how many ads you really needHow to spot creative fatigue on Meta using frequency, CTR and CPM, how many ads you need, and a testing cadence a small team can keep up.
- Google AdsLocal Services Ads vs Search for home services in CanadaHow Google Local Services Ads work and are charged in Canada, screening, disputing leads, and when Search is the better choice for home service businesses.
- Guide · MeasurementConversion tracking in Canada: consent, CASL and server-side taggingWhat PIPEDA, Quebec Law 25 and CASL mean for your tracking, plus Google Consent Mode, enhanced conversions, server-side tagging and an audit checklist.
- Guide · ProgrammaticProgrammatic advertising for Canadian advertisers: a plain-language primerWhat DSPs, SSPs, exchanges and PMPs are, when programmatic beats Google and Meta, and how to vet a vendor's proposal and measure beyond clicks.
Explorer
Ask what ads cost for any service in any Canadian city or town. See busy months, competition, Meta costs and nearby markets.
Campaign Planner
Turn the numbers into a 30-day plan: keywords, Google and Meta campaigns, ad copy and a budget split, as a PDF.
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