Canadian Ad Cost Report 2026
What a Google Ads click costs in Canada, by industry and province. Google Keyword Planner data for the 12 months to September 2026, updated every month. Free to use with credit to PaidMedia.ca.
Key findings
- The most expensive clicks are for window and door companies: about $20.55 per click, typically, and up to $48.78 at the top of the page.
- The cheapest are for salons and spas, at about $1.24 per click.
- Restaurants get the most searches in this report: about 8,057,100 a month across Canada.
- The most competitive auction is for pool and hot tub companies (94/100 on Google's competition scale).
- The most seasonal is landscapers: searches in May run about 4.8× the level in December.
- By province, clicks cost most in Alberta (about 115% of the national price on average) and least in Newfoundland and Labrador (about 51%).
Typical cost per click by industry
The 15 most expensive industries. Typical = the middle of Google’s top-of-page bid range, in Canadian dollars.
All industries, Canada
| Industry | Typical CPC | Range | Searches/mo | Competition | Busiest month | Meta cost per lead* |
|---|---|---|---|---|---|---|
| Windows & doors | $20.55 | $8.66–$48.78 | 16,500 | 39 | October | $40–$110 |
| Heating & cooling (HVAC) | $17.62 | $7.01–$44.30 | 60,200 | 29 | July | $30–$75 |
| Dental | $15.90 | $6.46–$39.13 | 165,100 | 24 | July | $25–$70 |
| Plumbing | $14.11 | $5.25–$37.93 | 130,700 | 45 | July | $25–$60 |
| Moving company | $12.33 | $6.22–$24.46 | 30,200 | 52 | November | $15–$45 |
| Gutters & eavestroughs | $10.74 | $4.17–$27.65 | 23,920 | 51 | June | $25–$65 |
| Roofing | $10.32 | $4.53–$23.49 | 14,600 | 38 | September | $40–$110 |
| Self storage | $10.26 | $5.01–$21 | 22,590 | 50 | March | $15–$45 |
| Law firm | $10.24 | $4.58–$22.88 | 57,800 | 29 | January | $50–$150 |
| Waterproofing & foundation repair | $9.21 | $4.20–$20.20 | 8,300 | 70 | October | $40–$100 |
| Home renovation | $8.81 | $4.02–$19.31 | 23,000 | 53 | November | $40–$120 |
| Electrical | $8.40 | $3.76–$18.78 | 63,570 | 41 | March | $25–$65 |
| Garage doors | $8.16 | $3.20–$20.80 | 36,200 | 74 | October | $25–$60 |
| Pest control | $7.74 | $3.67–$16.31 | 19,290 | 67 | October | $20–$55 |
| Mould & air quality | $6.05 | $2.68–$13.65 | 10,300 | 70 | May | $35–$90 |
| Cleaning | $5.59 | $2.49–$12.56 | 12,800 | 44 | July | $15–$40 |
| Optometry & eye care | $5.31 | $2.74–$10.28 | 96,700 | 40 | January | $15–$40 |
| Landscaping | $5.19 | $2.40–$11.24 | 36,000 | 33 | May | $20–$55 |
| Chiropractic | $5.08 | $2.52–$10.26 | 40,500 | 25 | March | $20–$50 |
| Commercial leasing | $4.56 | $1.61–$12.89 | 2,990 | 56 | March | $60–$180 |
| Veterinary clinic | $4.45 | $2.07–$9.56 | 68,600 | 32 | January | $15–$40 |
| Physio & rehab | $4.26 | $2.16–$8.40 | 110,000 | 38 | March | $20–$50 |
| Home health care | $3.97 | $1.98–$7.97 | 15,100 | 32 | October | $30–$80 |
| Insulation | $3.87 | $1.26–$11.89 | 31,300 | 89 | November | $30–$80 |
| Med spa & cosmetic clinic | $3.27 | $1.71–$6.27 | 75,100 | 49 | September | $20–$60 |
| Auto repair | $3.12 | $1.59–$6.11 | 95,800 | 27 | May | $15–$40 |
| Pools & hot tubs | $2.73 | $1.26–$5.93 | 28,300 | 94 | May | $40–$120 |
| Staffing agency | $2.04 | $0.93–$4.49 | 14,100 | 26 | January | $8–$30 |
| Massage therapy | $1.99 | $1.05–$3.76 | 411,000 | 18 | December | $10–$30 |
| Restaurant | $1.42 | $0.55–$3.66 | 8,057,100 | 16 | August | $5–$20 |
| Salon & spa | $1.24 | $0.61–$2.53 | 210,400 | 20 | June | $10–$30 |
*Meta cost per lead is a Paid Media Canada benchmark range for the industry, not Google data.
Typical cost per click by province
Darker red = pricier than the national typical cost for that industry; teal = cheaper. Blank = too few ad clicks to price.
Use this data
You’re welcome to quote, chart or republish these numbers. Please credit PaidMedia.ca with a link to this page.
Cite as
PaidMedia.ca, "Canadian Ad Cost Report 2026," Google Keyword Planner data for the 12 months to September 2026, https://paidmedia.ca/canadian-ad-cost-report/Embed the chart
<a href="https://paidmedia.ca/canadian-ad-cost-report/"><img src="https://paidmedia.ca/explore-report-chart.svg" alt="What a Google Ads click costs in Canada, by industry (PaidMedia.ca)" width="760"></a>How this report is made
Every month PaidMedia.ca asks Google Keyword Planner for the core searches of each industry in Canada, each province and about 470 cities and towns. Cost per click is Google’s top-of-page bid range, the price advertisers bid to appear above the organic results; typical is its middle. Many advertisers pay less than the high end. Searches are monthly averages over the last 12 months. Meta figures are Paid Media Canada benchmarks. For a city-level answer, use the Explorer.