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How much do Google Ads cost for restaurants in Ontario?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.61–$3.22

Typical about $1.40, top-of-page range

Searches a month

2,998,100

Core searches in Ontario

Competition

Low

16/100 on Google’s scale

Busiest months

May, Jun

Slowest: February

In short: Google Ads for restaurants in Ontario cost about $0.61–$3.22 per click, with about 2,998,100 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$5–$20

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Foodies, dining out, local events, families

Ages 21–55

Target area

15 km around the city

Ad idea: Signature dish reels

What this means

  • Against the Canada average ($1.42), clicks here cost about 1% less.
  • Searches peak in May and June and are lowest in February. The busiest month gets about 47% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is low (16/100), close to the national level for this industry (16/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

OntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

82Jan81Feb99Mar99Apr119May119Jun119Jul119Aug99Sep100Oct82Nov84Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Markhamcheaper$0.98140,88018
Londoncheaper$1.0470,72022
Hamiltoncheaper$1.1886,69018
Ottawacheaper$1.26220,40016
Oakville$1.2653,27017
Ontario$1.402,998,10016
Vaughanpricier$1.5679,66017
Mississaugapricier$1.70147,58018
Torontopricier$1.741,064,90014
Bramptonpricier$1.9286,31014
Canada$1.428,057,10016

Frequently asked questions

How much does a Google Ads click cost for restaurants in Ontario?

About $0.61 to $3.22 per click at the top of the page, typically around $1.40, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for restaurants in Ontario?

May and June have the most searches. February is the slowest month.

How many people search for restaurants in Ontario?

About 2,998,100 searches a month for core terms.

How much do Facebook and Instagram ads cost for restaurants in Ontario?

Paid Media Canada benchmarks put cost per lead at about $5 to $20 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for restaurants in Ontario, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.