Guides · Guides pratiques
Practical paid media guides for Canada
Written by Canadian paid media specialists, with Canadian budgets, French-language rules and privacy covered.
Starter guides · Guides de départ
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- Guide · MeasurementConversion tracking in Canada: consent, CASL and server-side taggingWhat PIPEDA, Quebec Law 25 and CASL mean for your tracking, plus Google Consent Mode, enhanced conversions, server-side tagging and an audit checklist.
- Guide · ProgrammaticProgrammatic advertising for Canadian advertisers: a plain-language primerWhat DSPs, SSPs, exchanges and PMPs are, when programmatic beats Google and Meta, and how to vet a vendor's proposal and measure beyond clicks.
- Guide · MetaThe complete guide to Meta lead ads for Canadian businessesCheap Meta leads that never answer? Set up instant forms for quality, get CASL consent right, connect your CRM and feed lead quality back to Meta.