Guides · Guides pratiques
Practical paid media guides for Canada
Written by Canadian paid media specialists, with Canadian budgets, French-language rules and privacy covered.
Measurement
Starter guidesConversion tracking in Canada: consent, CASL and server-side taggingWhat PIPEDA, Quebec Law 25 and CASL mean for your tracking, plus Google Consent Mode, enhanced conversions, server-side tagging and an audit…November 9, 2026MeasurementWhy GA4 and Google Ads numbers don’t match (and which to trust)Why Google Ads and GA4 report different conversions, how to line the reports up, and which number to use for bidding and…November 9, 2026