Guides · Guides pratiques
Practical paid media guides for Canada
Written by Canadian paid media specialists, with Canadian budgets, French-language rules and privacy covered.
Starter guides
Google AdsBilingual Google Ads: run English and French without double workRun bilingual Google Ads campaigns in Canada without double the work: structure, French copy, Quebec rules and the 2026 language-targeting change.November 10, 2026Starter guidesConversion tracking in Canada: consent, CASL and server-side taggingWhat PIPEDA, Quebec Law 25 and CASL mean for your tracking, plus Google Consent Mode, enhanced conversions, server-side tagging and an audit…November 9, 2026Starter guidesProgrammatic advertising for Canadian advertisers: a plain-language primerWhat DSPs, SSPs, exchanges and PMPs are, when programmatic beats Google and Meta, and how to vet a vendor's proposal and measure…November 9, 2026Starter guidesThe complete guide to Meta lead ads for Canadian businessesCheap Meta leads that never answer? Set up instant forms for quality, get CASL consent right, connect your CRM and feed lead…November 8, 2026Google AdsThe Canadian Google Ads playbook: structure, bidding and budgetsHow to structure, bid and budget a Google Ads account for a Canadian business, from English and French campaigns to the first…November 8, 2026