Guides · Guides pratiques
Practical paid media guides for Canada
Written by Canadian paid media specialists, with Canadian budgets, French-language rules and privacy covered.
Google Ads
Google AdsBilingual Google Ads: run English and French without double workRun bilingual Google Ads campaigns in Canada without double the work: structure, French copy, Quebec rules and the 2026 language-targeting change.November 10, 2026Google AdsLocal Services Ads vs Search for home services in CanadaHow Google Local Services Ads work and are charged in Canada, screening, disputing leads, and when Search is the better choice for…November 9, 2026Google AdsThe Canadian Google Ads playbook: structure, bidding and budgetsHow to structure, bid and budget a Google Ads account for a Canadian business, from English and French campaigns to the first…November 8, 2026Google AdsBroad match and Smart Bidding: when it works and when to pull backHow broad match works with Smart Bidding now, what to fix first, how to test it with an experiment, and the signs…November 8, 2026Google AdsNegative keyword lists every Canadian account should start withFive shared lists that cut wasted spend in a new Google Ads account, including the French terms to add if you advertise…November 6, 2026