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How much do Google Ads cost for pool and hot tub companies in Quebec?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.43–$3.58

Typical about $1.24, top-of-page range

Searches a month

2,080

Core searches in Quebec

Competition

High

86/100 on Google’s scale

Busiest months

Jul, Apr

Slowest: February

In short: Google Ads for pool and hot tub companies in Quebec cost about $0.43–$3.58 per click, with about 2,080 searches a month and the most demand in July.

On Meta Facebook and Instagram

Cost per lead

$40–$120

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners with backyards, outdoor living, families with kids

Ages 30–60

Target area

15 km around the city

Ad idea: Book now for summer install

What this means

  • Against the Canada average ($2.73), clicks here cost about 55% less.
  • Searches peak in July and April and are lowest in February. The busiest month gets about 60% more searches than the slowest.
  • Launch or raise budgets by mid-June so campaigns are learning before the July peak.
  • Competition is high (86/100), close to the national level for this industry (94/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

QuebecCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

99Jan70Feb106Mar109Apr103May107Jun112Jul99Aug98Sep105Oct95Nov99Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Dorvalcheaper$0.504050
Montrealcheaper$0.6270074
Pointe-Clairecheaper$0.665060
Lavalcheaper$0.8811079
Quebec Citycheaper$0.9611056
Longueuilcheaper$0.976057
Quebec$1.242,08086
Gatineau$1.2713084
Prévostpricier$1.504073
Rouyn-Norandapricier$1.955063
Canada$2.7328,30094

Frequently asked questions

How much does a Google Ads click cost for pool and hot tub companies in Quebec?

About $0.43 to $3.58 per click at the top of the page, typically around $1.24, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pool and hot tub companies in Quebec?

July and April have the most searches. February is the slowest month.

How many people search for pool and hot tub companies in Quebec?

About 2,080 searches a month for core terms.

How much do Facebook and Instagram ads cost for pool and hot tub companies in Quebec?

Paid Media Canada benchmarks put cost per lead at about $40 to $120 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for pool and hot tub companies in Quebec, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.