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How much do Google Ads cost for pool and hot tub companies in Canada?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.26–$5.93

Typical about $2.73, top-of-page range

Searches a month

28,300

Core searches in Canada

Competition

High

94/100 on Google’s scale

Busiest months

May, Aug

Slowest: February

In short: Google Ads for pool and hot tub companies in Canada cost about $1.26–$5.93 per click, with about 28,300 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$40–$120

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners with backyards, outdoor living, families with kids

Ages 30–60

Target area

15 km around the city

Ad idea: Book now for summer install

What this means

  • Searches peak in May and August and are lowest in February. The busiest month gets about 50% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Canada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

96Jan79Feb99Mar100Apr119May99Jun101Jul117Aug96Sep99Oct98Nov96Dec

Provinces compared

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Nova Scotiacheaper$1.161,33098
Saskatchewancheaper$1.1990095
Quebeccheaper$1.242,08086
New Brunswickcheaper$1.3990099
Manitobacheaper$1.491,02098
Newfoundland and Labradorcheaper$1.8950096
Albertacheaper$2.303,64099
British Columbiacheaper$2.324,50087
Canada$2.7328,30094
Ontariopricier$3.4512,95096

Frequently asked questions

How much does a Google Ads click cost for pool and hot tub companies in Canada?

About $1.26 to $5.93 per click at the top of the page, typically around $2.73, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pool and hot tub companies in Canada?

May and August have the most searches. February is the slowest month.

How many people search for pool and hot tub companies in Canada?

About 28,300 searches a month for core terms.

How much do Facebook and Instagram ads cost for pool and hot tub companies in Canada?

Paid Media Canada benchmarks put cost per lead at about $40 to $120 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for pool and hot tub companies in Canada, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.