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How much do Google Ads cost for pool and hot tub companies in Ontario?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.60–$7.43

Typical about $3.45, top-of-page range

Searches a month

12,950

Core searches in Ontario

Competition

High

96/100 on Google’s scale

Busiest months

May, Aug

Slowest: February

In short: Google Ads for pool and hot tub companies in Ontario cost about $1.60–$7.43 per click, with about 12,950 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$40–$120

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners with backyards, outdoor living, families with kids

Ages 30–60

Target area

15 km around the city

Ad idea: Book now for summer install

What this means

  • Against the Canada average ($2.73), clicks here cost about 26% more.
  • Searches peak in May and August and are lowest in February. The busiest month gets about 52% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is high (96/100), close to the national level for this industry (94/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

OntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

99Jan79Feb100Mar101Apr120May99Jun100Jul118Aug79Sep105Oct101Nov98Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Ottawacheaper$2.2699092
Londoncheaper$2.7341095
Mississauga$3.1850093
Brampton$3.2734096
Windsor$3.3323092
Ontario$3.4512,95096
Kitchener$3.6034094
Torontopricier$3.932,09089
Hamiltonpricier$4.1350097
Vaughanpricier$5.3527098
Canada$2.7328,30094

Frequently asked questions

How much does a Google Ads click cost for pool and hot tub companies in Ontario?

About $1.60 to $7.43 per click at the top of the page, typically around $3.45, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pool and hot tub companies in Ontario?

May and August have the most searches. February is the slowest month.

How many people search for pool and hot tub companies in Ontario?

About 12,950 searches a month for core terms.

How much do Facebook and Instagram ads cost for pool and hot tub companies in Ontario?

Paid Media Canada benchmarks put cost per lead at about $40 to $120 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for pool and hot tub companies in Ontario, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.