How much does advertising cost for pool and hot tub companies in New Brunswick?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.49–$3.96

Typical about $1.39, top-of-page range

Searches a month

900

Core searches in New Brunswick

Competition

High

99/100 on Google’s scale

Busiest months

May, Aug

Slowest: December

In short: Google Ads for pool and hot tub companies in New Brunswick cost about $0.49–$3.96 per click, with about 900 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$40–$120

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners with backyards, outdoor living, families with kids

Ages 30–60

Target area

15 km around the city

Ad idea: Book now for summer install

What this means

  • Against the Canada average ($2.73), clicks here cost about 49% less.
  • Searches peak in May and August and are lowest in December. The busiest month gets about 41% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is high (99/100), close to the national level for this industry (94/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

New BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

87Jan88Feb107Mar107Apr122May108Jun107Jul121Aug89Sep88Oct88Nov87Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quispamsischeaper$0.535060
Frederictoncheaper$1.0211086
Saint Johncheaper$1.0911078
Dieppe$1.337071
Miramichi$1.3440100
New Brunswick$1.3990099
Monctonpricier$2.0516094
Riverviewpricier$2.203065
Canada$2.7328,30094

Frequently asked questions

How much does a Google Ads click cost for pool and hot tub companies in New Brunswick?

About $0.49 to $3.96 per click at the top of the page, typically around $1.39, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pool and hot tub companies in New Brunswick?

May and August have the most searches. December is the slowest month.

How many people search for pool and hot tub companies in New Brunswick?

About 900 searches a month for core terms.

How much do Facebook and Instagram ads cost for pool and hot tub companies in New Brunswick?

Paid Media Canada benchmarks put cost per lead at about $40 to $120 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for pool and hot tub companies in New Brunswick, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.