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How much do Google Ads cost for pool and hot tub companies in Dieppe?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.28–$6.34

Typical about $1.33, top-of-page range

Searches a month

70

Core searches in Dieppe

Competition

High

71/100 on Google’s scale

Busiest months

Mar, Apr

Slowest: February

In short: Google Ads for pool and hot tub companies in Dieppe, NB cost about $0.28–$6.34 per click, with about 70 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$34–$102

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners with backyards, outdoor living, families with kids

Ages 30–60 · 28,114 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Book now for summer install

What this means

  • Clicks cost about 4% less here than the New Brunswick average ($1.33 vs $1.39).
  • Against the Canada average ($2.73), clicks here cost about 51% less.
  • Searches peak in March and April and are lowest in February. The busiest month gets about 167% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is high (71/100), below the national level for this industry (94/100).
  • Elsewhere in New Brunswick, Saint John runs about 18% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

DieppeNew BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

78Jan47Feb125Mar125Apr125May109Jun125Jul94Aug62Sep78Oct125Nov109Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quispamsischeaper$0.535060
Frederictoncheaper$1.0211086
Saint Johncheaper$1.0911078
Dieppe$1.337071
Miramichi$1.3440100
Monctonpricier$2.0516094
Riverviewpricier$2.203065
New Brunswick (province)$1.3990099
Canada$2.7328,30094

Frequently asked questions

How much does a Google Ads click cost for pool and hot tub companies in Dieppe?

About $0.28 to $6.34 per click at the top of the page, typically around $1.33, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pool and hot tub companies in Dieppe?

March and April have the most searches. February is the slowest month.

How many people search for pool and hot tub companies in Dieppe?

About 70 searches a month for core terms.

How much do Facebook and Instagram ads cost for pool and hot tub companies in Dieppe?

Paid Media Canada benchmarks put cost per lead at about $34 to $102 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for pool and hot tub companies in Dieppe, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.