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How much do Google Ads cost for HVAC companies in Ontario?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$5.40–$29.61

Typical about $12.64, top-of-page range

Searches a month

48,200

Core searches in Ontario

Competition

Medium

44/100 on Google’s scale

Busiest months

Jan, Jul

Slowest: September

In short: Google Ads for HVAC companies in Ontario cost about $5.40–$29.61 per click, with about 48,200 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$30–$75

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home improvement, energy efficiency, smart thermostats

Ages 30–65

Target area

15 km around the city

Ad idea: Furnace tune-up offer before winter

What this means

  • Against the Canada average ($12.52), clicks here cost about 1% more.
  • Searches peak in January and July and are lowest in September. The busiest month gets about 49% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is medium (44/100), close to the national level for this industry (43/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

OntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

120Jan88Feb88Mar92Apr111May118Jun120Jul88Aug81Sep104Oct97Nov92Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Markhamcheaper$8.981,20047
Torontocheaper$9.7611,00041
Mississaugacheaper$10.052,13046
Bramptoncheaper$10.182,03042
Ontario$12.6448,20044
Hamilton$12.701,82048
Vaughanpricier$15.161,22035
Ottawapricier$16.743,68049
Londonpricier$23.081,43043
Windsorpricier$36.471,13036
Canada$12.52107,90043

Frequently asked questions

How much does a Google Ads click cost for HVAC companies in Ontario?

About $5.40 to $29.61 per click at the top of the page, typically around $12.64, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for HVAC companies in Ontario?

January and July have the most searches. September is the slowest month.

How many people search for HVAC companies in Ontario?

About 48,200 searches a month for core terms.

How much do Facebook and Instagram ads cost for HVAC companies in Ontario?

Paid Media Canada benchmarks put cost per lead at about $30 to $75 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for HVAC companies in Ontario, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.