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How much do Google Ads cost for HVAC companies in Toronto?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$4.79–$19.90

Typical about $9.76, top-of-page range

Searches a month

11,000

Core searches in Toronto

Competition

Medium

41/100 on Google’s scale

Busiest months

Jul, Jan

Slowest: August

In short: Google Ads for HVAC companies in Toronto, ON cost about $4.79–$19.90 per click, with about 11,000 searches a month and the most demand in July.

On Meta Facebook and Instagram

Cost per lead

$36–$90

Paid Media Canada benchmark

Cost per 1,000 views

$14–$26

Typical CPM, major metros

Who to reach

Homeowners, home improvement, energy efficiency, smart thermostats

Ages 30–65 · 2,794,356 people live here (2021 Census)

Target area

8–12 km around your service area

Ad idea: Furnace tune-up offer before winter

What this means

  • Clicks cost about 23% less here than the Ontario average ($9.76 vs $12.64).
  • Against the Canada average ($12.52), clicks here cost about 22% less.
  • Searches peak in July and January and are lowest in August. The busiest month gets about 63% more searches than the slowest.
  • Launch or raise budgets by mid-June so campaigns are learning before the July peak.
  • Competition is medium (41/100), close to the national level for this industry (43/100).
  • Elsewhere in Ontario, Oshawa runs about 44% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

TorontoOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

122Jan91Feb92Mar83Apr115May114Jun129Jul79Aug96Sep96Oct94Nov88Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Markham$8.981,20047
Toronto$9.7611,00041
Mississauga$10.052,13046
Brampton$10.182,03042
Hamiltonpricier$12.701,82048
Vaughanpricier$15.161,22035
Ottawapricier$16.743,68049
Kitchenerpricier$18.4891046
Londonpricier$23.081,43043
Windsorpricier$36.471,13036
Ontario (province)$12.6448,20044
Canada$12.52107,90043

Frequently asked questions

How much does a Google Ads click cost for HVAC companies in Toronto?

About $4.79 to $19.90 per click at the top of the page, typically around $9.76, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for HVAC companies in Toronto?

July and January have the most searches. August is the slowest month.

How many people search for HVAC companies in Toronto?

About 11,000 searches a month for core terms.

How much do Facebook and Instagram ads cost for HVAC companies in Toronto?

Paid Media Canada benchmarks put cost per lead at about $36 to $90 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for HVAC companies in Toronto, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.