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How much do Google Ads cost for HVAC companies in Ottawa?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$8.80–$31.86

Typical about $16.74, top-of-page range

Searches a month

3,680

Core searches in Ottawa

Competition

Medium

49/100 on Google’s scale

Busiest months

Jun, Jul

Slowest: September

In short: Google Ads for HVAC companies in Ottawa, ON cost about $8.80–$31.86 per click, with about 3,680 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$36–$90

Paid Media Canada benchmark

Cost per 1,000 views

$14–$26

Typical CPM, major metros

Who to reach

Homeowners, home improvement, energy efficiency, smart thermostats

Ages 30–65 · 1,017,449 people live here (2021 Census)

Target area

8–12 km around your service area

Ad idea: Furnace tune-up offer before winter

What this means

  • Clicks cost about 32% more here than the Ontario average ($16.74 vs $12.64).
  • Against the Canada average ($12.52), clicks here cost about 34% more.
  • Searches peak in June and July and are lowest in September. The busiest month gets about 67% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is medium (49/100), close to the national level for this industry (43/100).
  • Elsewhere in Ontario, Toronto runs about 42% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

OttawaOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

104Jan87Feb96Mar93Apr110May127Jun114Jul97Aug76Sep104Oct89Nov103Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Markhamcheaper$8.981,20047
Torontocheaper$9.7611,00041
Mississaugacheaper$10.052,13046
Bramptoncheaper$10.182,03042
Hamiltoncheaper$12.701,82048
Vaughan$15.161,22035
Ottawa$16.743,68049
Kitchenerpricier$18.4891046
Londonpricier$23.081,43043
Windsorpricier$36.471,13036
Ontario (province)$12.6448,20044
Canada$12.52107,90043

Frequently asked questions

How much does a Google Ads click cost for HVAC companies in Ottawa?

About $8.80 to $31.86 per click at the top of the page, typically around $16.74, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for HVAC companies in Ottawa?

June and July have the most searches. September is the slowest month.

How many people search for HVAC companies in Ottawa?

About 3,680 searches a month for core terms.

How much do Facebook and Instagram ads cost for HVAC companies in Ottawa?

Paid Media Canada benchmarks put cost per lead at about $36 to $90 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for HVAC companies in Ottawa, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.