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How much do Google Ads cost for law firms in New Brunswick?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.32–$16.89

Typical about $6.26, top-of-page range

Searches a month

1,090

Core searches in New Brunswick

Competition

Low

21/100 on Google’s scale

Busiest months

Mar, Jan

Slowest: July

In short: Google Ads for law firms in New Brunswick cost about $2.32–$16.89 per click, with about 1,090 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$50–$150

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Life events matched to the practice: separation, new home, retirement, accidents

Ages 30–65

Target area

15 km around the city

Ad idea: Free consultation

What this means

  • Against the Canada average ($10.24), clicks here cost about 39% less.
  • Searches peak in March and January and are lowest in July. The busiest month gets about 112% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is low (21/100), close to the national level for this industry (29/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

New BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

127Jan117Feb158Mar95Apr85May88Jun74Jul78Aug121Sep95Oct85Nov77Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quispamsischeaper$3.334027
Fredericton$5.9916022
Dieppe$6.0910025
New Brunswick$6.261,09021
Saint Johnpricier$6.9513014
Monctonpricier$7.2826023
Canada$10.2457,80029

Frequently asked questions

How much does a Google Ads click cost for law firms in New Brunswick?

About $2.32 to $16.89 per click at the top of the page, typically around $6.26, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for law firms in New Brunswick?

March and January have the most searches. July is the slowest month.

How many people search for law firms in New Brunswick?

About 1,090 searches a month for core terms.

How much do Facebook and Instagram ads cost for law firms in New Brunswick?

Paid Media Canada benchmarks put cost per lead at about $50 to $150 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for law firms in New Brunswick, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.