How much do Google Ads cost for law firms in Quebec?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$3.46–$15.67
Typical about $7.36, top-of-page range
Searches a month
4,160
Core searches in Quebec
Competition
Low
21/100 on Google’s scale
Busiest months
Mar, Apr
Slowest: September
In short: Google Ads for law firms in Quebec cost about $3.46–$15.67 per click, with about 4,160 searches a month and the most demand in March.
What this means
- Against the Canada average ($10.24), clicks here cost about 28% less.
- Searches peak in March and April and are lowest in September. The busiest month gets about 128% more searches than the slowest.
- Launch or raise budgets by mid-February so campaigns are learning before the March peak.
- Competition is low (21/100), close to the national level for this industry (29/100).
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
QuebecCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Quebec markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Quebec Citycheaper | $3.21 | 160 | 14 |
| Mont-Royalcheaper | $5 | 50 | 23 |
| Dollard-des-Ormeauxcheaper | $5.51 | 60 | 21 |
| Rouyn-Norandacheaper | $5.64 | 40 | 25 |
| Quebec | $7.36 | 4,160 | 21 |
| Pointe-Claire | $7.43 | 80 | 25 |
| Montreal | $7.45 | 1,800 | 21 |
| Laval | $7.83 | 260 | 32 |
| Longueuilpricier | $8.20 | 150 | 22 |
| Gatineaupricier | $9.38 | 350 | 22 |
| Canada | $10.24 | 57,800 | 29 |
Frequently asked questions
How much does a Google Ads click cost for law firms in Quebec?
About $3.46 to $15.67 per click at the top of the page, typically around $7.36, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for law firms in Quebec?
March and April have the most searches. September is the slowest month.
How many people search for law firms in Quebec?
About 4,160 searches a month for core terms.
How much do Facebook and Instagram ads cost for law firms in Quebec?
Paid Media Canada benchmarks put cost per lead at about $50 to $150 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for law firms in Quebec, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.