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How much do Google Ads cost for law firms in Laval?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$4.04–$15.18

Typical about $7.83, top-of-page range

Searches a month

260

Core searches in Laval

Competition

Low

32/100 on Google’s scale

Busiest months

Oct, Nov

Slowest: August

In short: Google Ads for law firms in Laval, QC cost about $4.04–$15.18 per click, with about 260 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$50–$150

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Life events matched to the practice: separation, new home, retirement, accidents

Ages 30–65 · 438,366 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Free consultation

What this means

  • Clicks cost about 6% more here than the Quebec average ($7.83 vs $7.36).
  • Against the Canada average ($10.24), clicks here cost about 23% less.
  • Searches peak in October and November and are lowest in August. The busiest month gets about 181% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.
  • Competition is low (32/100), close to the national level for this industry (29/100).
  • Elsewhere in Quebec, Quebec City runs about 59% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

LavalQuebecCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

99Jan118Feb121Mar99Apr92May66Jun59Jul59Aug70Sep166Oct155Nov96Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quebec Citycheaper$3.2116014
Mont-Royalcheaper$55023
Dollard-des-Ormeauxcheaper$5.516021
Rouyn-Norandacheaper$5.644025
Pointe-Claire$7.438025
Montreal$7.451,80021
Laval$7.8326032
Longueuil$8.2015022
Gatineaupricier$9.3835022
Joliettepricier$9.843032
Quebec (province)$7.364,16021
Canada$10.2457,80029

Frequently asked questions

How much does a Google Ads click cost for law firms in Laval?

About $4.04 to $15.18 per click at the top of the page, typically around $7.83, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for law firms in Laval?

October and November have the most searches. August is the slowest month.

How many people search for law firms in Laval?

About 260 searches a month for core terms.

How much do Facebook and Instagram ads cost for law firms in Laval?

Paid Media Canada benchmarks put cost per lead at about $50 to $150 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for law firms in Laval, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.