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How much do Google Ads cost for plumbers in New Brunswick?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.84–$10.22

Typical about $4.34, top-of-page range

Searches a month

1,020

Core searches in New Brunswick

Competition

Low

26/100 on Google’s scale

Busiest months

Jan, Jul

Slowest: September

In short: Google Ads for plumbers in New Brunswick cost about $1.84–$10.22 per click, with about 1,020 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$25–$60

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home improvement, DIY, recent movers

Ages 30–65

Target area

15 km around the city

Ad idea: Flat-rate pricing shown upfront

What this means

  • Against the Canada average ($14.84), clicks here cost about 71% less.
  • Searches peak in January and July and are lowest in September. The busiest month gets about 61% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is low (26/100), below the national level for this industry (37/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

New BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

139Jan93Feb95Mar103Apr98May99Jun108Jul100Aug86Sep93Oct93Nov94Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Frederictoncheaper$2.8017023
New Brunswick$4.341,02026
Saint Johnpricier$5.6014019
Monctonpricier$8.1225039
Dieppepricier$13.4411033
Canada$14.8477,00037

Frequently asked questions

How much does a Google Ads click cost for plumbers in New Brunswick?

About $1.84 to $10.22 per click at the top of the page, typically around $4.34, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for plumbers in New Brunswick?

January and July have the most searches. September is the slowest month.

How many people search for plumbers in New Brunswick?

About 1,020 searches a month for core terms.

How much do Facebook and Instagram ads cost for plumbers in New Brunswick?

Paid Media Canada benchmarks put cost per lead at about $25 to $60 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for plumbers in New Brunswick, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.