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How much do Google Ads cost for physiotherapists in Quebec?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.27–$5.51

Typical about $2.65, top-of-page range

Searches a month

12,100

Core searches in Quebec

Competition

Medium

41/100 on Google’s scale

Busiest months

Jan, Mar

Slowest: December

In short: Google Ads for physiotherapists in Quebec cost about $1.27–$5.51 per click, with about 12,100 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$20–$50

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Fitness, running, sports, office workers, injury recovery

Ages 25–65

Target area

15 km around the city

Ad idea: Direct billing to insurance

What this means

  • Against the Canada average ($4.26), clicks here cost about 38% less.
  • Searches peak in January and March and are lowest in December. The busiest month gets about 49% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is medium (41/100), close to the national level for this industry (38/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

QuebecCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

115Jan94Feb115Mar115Apr115May94Jun94Jul94Aug94Sep94Oct94Nov77Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quebec Citycheaper$1.6688060
Brossardcheaper$1.9321041
Gatineaucheaper$2.2859038
Longueuil$2.5148057
Quebec$2.6512,10041
Prévost$2.7621048
Saint-Sauveur$2.7621048
Montrealpricier$3.075,40035
Lavalpricier$3.7472049
Sherbrookepricier$4.1321052
Canada$4.26110,00038

Frequently asked questions

How much does a Google Ads click cost for physiotherapists in Quebec?

About $1.27 to $5.51 per click at the top of the page, typically around $2.65, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for physiotherapists in Quebec?

January and March have the most searches. December is the slowest month.

How many people search for physiotherapists in Quebec?

About 12,100 searches a month for core terms.

How much do Facebook and Instagram ads cost for physiotherapists in Quebec?

Paid Media Canada benchmarks put cost per lead at about $20 to $50 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for physiotherapists in Quebec, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.