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How much do Google Ads cost for physiotherapists in Canada?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.16–$8.40

Typical about $4.26, top-of-page range

Searches a month

110,000

Core searches in Canada

Competition

Medium

38/100 on Google’s scale

Busiest months

Mar, Jan

Slowest: December

In short: Google Ads for physiotherapists in Canada cost about $2.16–$8.40 per click, with about 110,000 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$20–$50

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Fitness, running, sports, office workers, injury recovery

Ages 25–65

Target area

15 km around the city

Ad idea: Direct billing to insurance

What this means

  • Searches peak in March and January and are lowest in December. The busiest month gets about 23% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Canada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

98Jan98Feb120Mar98Apr98May98Jun98Jul98Aug98Sep98Oct98Nov98Dec

Provinces compared

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Newfoundland and Labradorcheaper$2.101,30042
New Brunswickcheaper$2.121,30029
Quebeccheaper$2.6512,10041
Saskatchewancheaper$2.811,90034
Manitobacheaper$3.112,90032
Nova Scotiacheaper$3.562,40040
Canada$4.26110,00038
Albertapricier$4.9214,80042
British Columbiapricier$4.9227,10042
Ontariopricier$4.9249,50035

Frequently asked questions

How much does a Google Ads click cost for physiotherapists in Canada?

About $2.16 to $8.40 per click at the top of the page, typically around $4.26, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for physiotherapists in Canada?

March and January have the most searches. December is the slowest month.

How many people search for physiotherapists in Canada?

About 110,000 searches a month for core terms.

How much do Facebook and Instagram ads cost for physiotherapists in Canada?

Paid Media Canada benchmarks put cost per lead at about $20 to $50 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for physiotherapists in Canada, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.