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How much do Google Ads cost for plumbers in Hamilton?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$13.38–$46.15

Typical about $24.85, top-of-page range

Searches a month

1,300

Core searches in Hamilton

Competition

High

68/100 on Google’s scale

Busiest months

Nov, Oct

Slowest: September

In short: Google Ads for plumbers in Hamilton, ON cost about $13.38–$46.15 per click, with about 1,300 searches a month and the most demand in November.

On Meta Facebook and Instagram

Cost per lead

$25–$60

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home improvement, DIY, recent movers

Ages 30–65 · 569,353 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Flat-rate pricing shown upfront

What this means

  • Clicks cost about 55% more here than the Ontario average ($24.85 vs $16.04).
  • Against the Canada average ($14.84), clicks here cost about 67% more.
  • Searches peak in November and October and are lowest in September. The busiest month gets about 113% more searches than the slowest.
  • Launch or raise budgets by mid-October so campaigns are learning before the November peak.
  • Competition is high (68/100), above the national level for this industry (37/100).
  • Elsewhere in Ontario, Toronto runs about 33% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

HamiltonOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

116Jan98Feb96Mar91Apr92May75Jun82Jul77Aug69Sep134Oct148Nov122Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Windsorcheaper$11.7458058
Bramptoncheaper$14.691,29058
Mississaugacheaper$15.201,86059
Markhamcheaper$16.2589050
Torontocheaper$16.748,49036
Ottawacheaper$18.782,18051
Kitchenercheaper$20.8987060
Vaughancheaper$21.7184053
London$22.6598055
Hamilton$24.851,30068
Ontario (province)$16.0429,50044
Canada$14.8477,00037

Frequently asked questions

How much does a Google Ads click cost for plumbers in Hamilton?

About $13.38 to $46.15 per click at the top of the page, typically around $24.85, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for plumbers in Hamilton?

November and October have the most searches. September is the slowest month.

How many people search for plumbers in Hamilton?

About 1,300 searches a month for core terms.

How much do Facebook and Instagram ads cost for plumbers in Hamilton?

Paid Media Canada benchmarks put cost per lead at about $25 to $60 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for plumbers in Hamilton, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.