How much do Google Ads cost for plumbers in Toronto?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$8.74–$32.08
Typical about $16.74, top-of-page range
Searches a month
8,490
Core searches in Toronto
Competition
Medium
36/100 on Google’s scale
Busiest months
Sep, Apr
Slowest: August
In short: Google Ads for plumbers in Toronto, ON cost about $8.74–$32.08 per click, with about 8,490 searches a month and the most demand in September.
What this means
- Clicks cost about 4% more here than the Ontario average ($16.74 vs $16.04).
- Against the Canada average ($14.84), clicks here cost about 13% more.
- Searches peak in September and April and are lowest in August. The busiest month gets about 85% more searches than the slowest.
- Launch or raise budgets by mid-August so campaigns are learning before the September peak.
- Competition is medium (36/100), close to the national level for this industry (37/100).
- Elsewhere in Ontario, Windsor runs about 30% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
TorontoOntarioCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Ontario markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Windsorcheaper | $11.74 | 580 | 58 |
| Bramptoncheaper | $14.69 | 1,290 | 58 |
| Mississauga | $15.20 | 1,860 | 59 |
| Markham | $16.25 | 890 | 50 |
| Toronto | $16.74 | 8,490 | 36 |
| Ottawapricier | $18.78 | 2,180 | 51 |
| Kitchenerpricier | $20.89 | 870 | 60 |
| Vaughanpricier | $21.71 | 840 | 53 |
| Londonpricier | $22.65 | 980 | 55 |
| Hamiltonpricier | $24.85 | 1,300 | 68 |
| Ontario (province) | $16.04 | 29,500 | 44 |
| Canada | $14.84 | 77,000 | 37 |
Frequently asked questions
How much does a Google Ads click cost for plumbers in Toronto?
About $8.74 to $32.08 per click at the top of the page, typically around $16.74, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for plumbers in Toronto?
September and April have the most searches. August is the slowest month.
How many people search for plumbers in Toronto?
About 8,490 searches a month for core terms.
How much do Facebook and Instagram ads cost for plumbers in Toronto?
Paid Media Canada benchmarks put cost per lead at about $30 to $72 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for plumbers in Toronto, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.