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How much do Google Ads cost for plumbers in Ottawa?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$9.17–$38.47

Typical about $18.78, top-of-page range

Searches a month

2,180

Core searches in Ottawa

Competition

Medium

51/100 on Google’s scale

Busiest months

Oct, Nov

Slowest: February

In short: Google Ads for plumbers in Ottawa, ON cost about $9.17–$38.47 per click, with about 2,180 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$30–$72

Paid Media Canada benchmark

Cost per 1,000 views

$14–$26

Typical CPM, major metros

Who to reach

Homeowners, home improvement, DIY, recent movers

Ages 30–65 · 1,017,449 people live here (2021 Census)

Target area

8–12 km around your service area

Ad idea: Flat-rate pricing shown upfront

What this means

  • Clicks cost about 17% more here than the Ontario average ($18.78 vs $16.04).
  • Against the Canada average ($14.84), clicks here cost about 27% more.
  • Searches peak in October and November and are lowest in February. The busiest month gets about 81% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.
  • Competition is medium (51/100), above the national level for this industry (37/100).
  • Elsewhere in Ontario, Mississauga runs about 19% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

OttawaOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

108Jan76Feb92Mar94Apr103May104Jun109Jul84Aug80Sep138Oct116Nov94Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Windsorcheaper$11.7458058
Bramptoncheaper$14.691,29058
Mississaugacheaper$15.201,86059
Markhamcheaper$16.2589050
Torontocheaper$16.748,49036
Ottawa$18.782,18051
Kitchenerpricier$20.8987060
Vaughanpricier$21.7184053
Londonpricier$22.6598055
Hamiltonpricier$24.851,30068
Ontario (province)$16.0429,50044
Canada$14.8477,00037

Frequently asked questions

How much does a Google Ads click cost for plumbers in Ottawa?

About $9.17 to $38.47 per click at the top of the page, typically around $18.78, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for plumbers in Ottawa?

October and November have the most searches. February is the slowest month.

How many people search for plumbers in Ottawa?

About 2,180 searches a month for core terms.

How much do Facebook and Instagram ads cost for plumbers in Ottawa?

Paid Media Canada benchmarks put cost per lead at about $30 to $72 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for plumbers in Ottawa, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.