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PaidMedia.ca Editorial
Our editorial team researches and writes practical guides for paid media in Canada. Every article is reviewed by an experienced practitioner before it is published.
Articles
- MetaCreative fatigue on Meta: how to spot it and how many ads you really needHow to spot creative fatigue on Meta using frequency, CTR and CPM, how many ads you need, and a testing cadence a small team can keep up.
- Google AdsLocal Services Ads vs Search for home services in CanadaHow Google Local Services Ads work and are charged in Canada, screening, disputing leads, and when Search is the better choice for home service businesses.
- Guide · MeasurementConversion tracking in Canada: consent, CASL and server-side taggingWhat PIPEDA, Quebec Law 25 and CASL mean for your tracking, plus Google Consent Mode, enhanced conversions, server-side tagging and an audit checklist.
- Guide · ProgrammaticProgrammatic advertising for Canadian advertisers: a plain-language primerWhat DSPs, SSPs, exchanges and PMPs are, when programmatic beats Google and Meta, and how to vet a vendor's proposal and measure beyond clicks.
- MeasurementWhy GA4 and Google Ads numbers don’t match (and which to trust)Why Google Ads and GA4 report different conversions, how to line the reports up, and which number to use for bidding and which for reporting.
- CareersYour first 90 days as a paid media coordinatorA 90-day plan for new paid media coordinators: what to learn first, how to audit accounts safely, a weekly routine, reporting up and training worth doing.
- Guide · MetaThe complete guide to Meta lead ads for Canadian businessesCheap Meta leads that never answer? Set up instant forms for quality, get CASL consent right, connect your CRM and feed lead quality back to Meta.
- Guide · Google AdsThe Canadian Google Ads playbook: structure, bidding and budgetsHow to structure, bid and budget a Google Ads account for a Canadian business, from English and French campaigns to the first 30 days of checks.
- Google AdsBroad match and Smart Bidding: when it works and when to pull backHow broad match works with Smart Bidding now, what to fix first, how to test it with an experiment, and the signs it's time to pull back.
- Google AdsNegative keyword lists every Canadian account should start withFive shared lists that cut wasted spend in a new Google Ads account, including the French terms to add if you advertise in Quebec.