Enter a business and a city. Get predicted keywords and costs on Google, a Meta targeting plan, a competitor view and an online presence check. Then get a 30-day plan with full ad copy, emailed to you as a PDF.
Get your 30-day growth plan
A ready-to-launch plan with your budget, campaigns, ads and scripts, built from the details above.
- Your forecast leads, cost per lead and the budget split between Google and Meta
- Google Search campaigns ad groups, keywords, negatives and 15 headlines per ad group
- Meta ads audiences, ad copy, video scripts and an instant form
- Your 30-day calendar week-by-week tasks, targets and tests
Free. One plan per business. Ready to download as a PDF in about two minutes.
Your numbers
Business numbers start from typical values for this industry. Replace them with your own for a forecast you can plan around.
Will it pay for itself?
What more budget gets you
The line is the likely result; the shaded band runs from a slow month to a strong one. Results flatten as budget grows because you run out of people searching and start paying more per click.
Best split between Google and Meta
Forecasts are predictions in CAD, not guarantees. They combine Paid Media Canada’s benchmarks for this industry and market size with real Canadian campaign results where we have enough of them, the search demand predicted on the Google tab, and the business numbers above. Profit means gross profit from ad-driven sales minus ad spend. Results usually take 4–8 weeks to settle while campaigns learn.
Who you’re bidding against
When people search
- Transactional
- ready to buy or book
- Commercial
- comparing options and prices
- Local
- searching by place
- Informational
- researching, not buying yet
- Paid Media Data
- searches that brought real customers to businesses like this in our Canadian client campaigns
- Trend Term
- rising searches we track for this industry right now, refreshed monthly with Google data
All figures are predictions in CAD, not live auction data. Cost per click comes from industry benchmarks adjusted for intent, urgency and market size. Monthly budgets assume about half of the available ad clicks at the predicted cost. Competitor spend is an estimated range for that type of advertiser in your market. Seasonality assumes a Northern Hemisphere market. Confirm costs in Google Keyword Planner and check real advertisers in the Ads Transparency Center before committing budget. Paid Media Data keywords are actual searches from Paid Media Canada client campaigns, with brand names removed. Trend Terms are rising searches we track for each industry. Where we have live Google data for your city or province, search volume, cost per click and seasonality come from it, refreshed monthly.
Ad angles that work for this business
Who’s advertising on Meta
Best months to push offers
Meta figures are predictions in CAD. Cost per 1,000 impressions and cost per lead come from industry benchmarks for local lead-form and message campaigns, adjusted for market size. Reach assumes each person sees an ad about 2.5 times a month. Results depend heavily on creative and offer, so test two or three angles before scaling.
Figures are predictions from industry benchmarks and our planning model, not live auction data. Check them in Google Keyword Planner before committing budget.