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How much do Google Ads cost for auto repair shops in Bathurst?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.30–$3.92

New Brunswick price (too few local ad clicks)

Searches a month

40

Core searches in Bathurst

Competition

Low

6/100 on Google’s scale

Busiest months

Apr, Mar

Slowest: October

In short: Google Ads for auto repair shops in Bathurst, NB cost about $1.30–$3.92 per click, with about 40 searches a month and the most demand in April.

On Meta Facebook and Instagram

Cost per lead

$12.75–$34

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Car owners, commuters, automotive interests

Ages 25–60 · 12,157 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Book your winter tire swap

What this means

  • Google has too few paid clicks in Bathurst to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
  • Searches peak in April and March and are lowest in October. The busiest month gets about 300% more searches than the slowest.
  • Launch or raise budgets by mid-March so campaigns are learning before the April peak.
  • Competition is low (6/100), below the national level for this industry (27/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

BathurstNew BrunswickCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

91Jan113Feb158Mar181Apr136May91Jun91Jul68Aug91Sep45Oct68Nov68Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Dieppecheaper$1.6916030
Moncton$2.1036026
Saint John$2.4422019
Frederictonpricier$2.5825020
New Brunswick (province)$2.261,53020
Canada$3.1295,80027

Frequently asked questions

How much does a Google Ads click cost for auto repair shops in Bathurst?

About $1.30 to $3.92 per click at the top of the page, typically around $2.26 (the New Brunswick average, since there are too few local ad clicks to price Bathurst on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for auto repair shops in Bathurst?

April and March have the most searches. October is the slowest month.

How many people search for auto repair shops in Bathurst?

About 40 searches a month for core terms.

How much do Facebook and Instagram ads cost for auto repair shops in Bathurst?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for auto repair shops in Bathurst, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.