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How much do Google Ads cost for auto repair shops in Toronto?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.51–$5.04

Typical about $2.76, top-of-page range

Searches a month

10,290

Core searches in Toronto

Competition

Low

26/100 on Google’s scale

Busiest months

May, Jun

Slowest: December

In short: Google Ads for auto repair shops in Toronto, ON cost about $1.51–$5.04 per click, with about 10,290 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$18–$48

Paid Media Canada benchmark

Cost per 1,000 views

$14–$26

Typical CPM, major metros

Who to reach

Car owners, commuters, automotive interests

Ages 25–60 · 2,794,356 people live here (2021 Census)

Target area

8–12 km around your service area

Ad idea: Book your winter tire swap

What this means

  • Clicks cost about 5% less here than the Ontario average ($2.76 vs $2.91).
  • Against the Canada average ($3.12), clicks here cost about 11% less.
  • Searches peak in May and June and are lowest in December. The busiest month gets about 43% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is low (26/100), close to the national level for this industry (27/100).
  • Elsewhere in Ontario, Markham runs about 16% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

TorontoOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

92Jan93Feb109Mar112Apr121May113Jun97Jul94Aug90Sep97Oct96Nov85Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Kitchenercheaper$2.2481035
Markhamcheaper$2.321,24021
Bramptoncheaper$2.452,42031
Mississauga$2.532,69036
London$2.633,68013
Ottawa$2.673,28029
Toronto$2.7610,29026
Hamilton$2.881,67033
Vaughan$3.011,27030
Windsorpricier$7.3975036
Ontario (province)$2.9142,59026
Canada$3.1295,80027

Frequently asked questions

How much does a Google Ads click cost for auto repair shops in Toronto?

About $1.51 to $5.04 per click at the top of the page, typically around $2.76, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for auto repair shops in Toronto?

May and June have the most searches. December is the slowest month.

How many people search for auto repair shops in Toronto?

About 10,290 searches a month for core terms.

How much do Facebook and Instagram ads cost for auto repair shops in Toronto?

Paid Media Canada benchmarks put cost per lead at about $18 to $48 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for auto repair shops in Toronto, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.