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How much do Google Ads cost for cleaning companies in Saint John?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.43–$3.47

Typical about $1.22, top-of-page range

Searches a month

80

Core searches in Saint John

Competition

High

82/100 on Google’s scale

Busiest months

Jul, Aug

Slowest: December

In short: Google Ads for cleaning companies in Saint John, NB cost about $0.43–$3.47 per click, with about 80 searches a month and the most demand in July.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Busy parents, working professionals, recent movers, landlords

Ages 28–55 · 69,895 people live here (2021 Census)

Target area

15 km around the city

Ad idea: First clean discount

What this means

  • Clicks cost about 31% less here than the New Brunswick average ($1.22 vs $1.76).
  • Against the Canada average ($3.53), clicks here cost about 65% less.
  • Searches peak in July and August and are lowest in December. The busiest month gets about 100% more searches than the slowest.
  • Launch or raise budgets by mid-June so campaigns are learning before the July peak.
  • Competition is high (82/100), close to the national level for this industry (83/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Saint JohnNew BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

96Jan72Feb96Mar84Apr96May96Jun144Jul144Aug96Sep96Oct108Nov72Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quispamsis$1.224066
Saint John$1.228082
Miramichipricier$1.424058
Monctonpricier$1.7715070
Dieppepricier$2.237053
Frederictonpricier$3.779070
New Brunswick (province)$1.7656080
Canada$3.5346,40083

Frequently asked questions

How much does a Google Ads click cost for cleaning companies in Saint John?

About $0.43 to $3.47 per click at the top of the page, typically around $1.22, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for cleaning companies in Saint John?

July and August have the most searches. December is the slowest month.

How many people search for cleaning companies in Saint John?

About 80 searches a month for core terms.

How much do Facebook and Instagram ads cost for cleaning companies in Saint John?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for cleaning companies in Saint John, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.