How much do Google Ads cost for insulation companies in Canada?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$1.26–$11.89
Typical about $3.87, top-of-page range
Searches a month
31,300
Core searches in Canada
Competition
High
89/100 on Google’s scale
Busiest months
Nov, Oct
Slowest: July
In short: Google Ads for insulation companies in Canada cost about $1.26–$11.89 per click, with about 31,300 searches a month and the most demand in November.
What this means
- Searches peak in November and October and are lowest in July. The busiest month gets about 60% more searches than the slowest.
- Launch or raise budgets by mid-October so campaigns are learning before the November peak.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
Canada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Provinces compared
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Saskatchewancheaper | $1.48 | 1,120 | 85 |
| Newfoundland and Labradorcheaper | $2.24 | 560 | 88 |
| Albertacheaper | $3.20 | 4,420 | 89 |
| British Columbiacheaper | $3.28 | 3,380 | 86 |
| New Brunswickcheaper | $3.40 | 890 | 93 |
| Nova Scotia | $3.55 | 1,280 | 91 |
| Canada | $3.87 | 31,300 | 89 |
| Manitoba | $4.01 | 1,240 | 93 |
| Ontariopricier | $4.62 | 14,600 | 89 |
| Quebecpricier | $5.12 | 2,110 | 81 |
Frequently asked questions
How much does a Google Ads click cost for insulation companies in Canada?
About $1.26 to $11.89 per click at the top of the page, typically around $3.87, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for insulation companies in Canada?
November and October have the most searches. July is the slowest month.
How many people search for insulation companies in Canada?
About 31,300 searches a month for core terms.
How much do Facebook and Instagram ads cost for insulation companies in Canada?
Paid Media Canada benchmarks put cost per lead at about $30 to $80 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for insulation companies in Canada, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.