How much does advertising cost for landscapers in Oak Bay?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.89–$9.75

British Columbia price (too few local ad clicks)

Searches a month

40

Core searches in Oak Bay

Competition

Low

2/100 on Google’s scale

Busiest months

Apr, Jun

Slowest: February

In short: Google Ads for landscapers in Oak Bay, BC cost about $2.89–$9.75 per click, with about 40 searches a month and the most demand in April.

On Meta Facebook and Instagram

Cost per lead

$17–$46.75

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, gardening, outdoor living, home and garden

Ages 30–65 · 17,990 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Backyard before-and-after carousels

What this means

  • Google has too few paid clicks in Oak Bay to price it on its own, so costs shown are the British Columbia average. Search demand is still local.
  • Searches peak in April and June and are lowest in February. The busiest month gets about 250% more searches than the slowest.
  • Launch or raise budgets by mid-March so campaigns are learning before the April peak.
  • Competition is low (2/100), below the national level for this industry (25/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Oak BayBritish ColumbiaCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

88Jan59Feb88Mar205Apr88May146Jun88Jul88Aug88Sep88Oct88Nov88Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
North Vancouver (District)$4.9325034
Victoria$5.3421038
Langley (District)$5.3717031
Vancouver$5.651,14033
Abbotsford$5.7916038
Coquitlampricier$5.8717035
Surreypricier$6.6470037
Burnabypricier$6.687009
Kelownapricier$6.7019023
British Columbia (province)$5.315,45023
Canada$5.3233,20025

Who lives in Oak Bay

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

17,990

7,805 households

Median age

54.4

British Columbia: 42.8

Household income

$107,000

Median, 2020 · British Columbia: $85k

Homeowners

74.5%

of households · British Columbia: 66.8%

French mother tongue

1.4%

British Columbia: 1.2%

Couples with children

37.6%

of census families · British Columbia: 40.1%

Age mix

About how many adults here use each platform

  • Facebookup to ~12,000
  • YouTubeup to ~11,000
  • Instagramup to ~9,200
  • LinkedInup to ~7,200
  • TikTokup to ~5,100
  • Redditup to ~4,000

Estimate: adults aged 20+ in Oak Bay (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 75% of households own their home, more than British Columbia (67%). Homeowner-focused ads and offers fit here.
  • An older population (median age 54.4 vs 42.8 for British Columbia). Facebook and YouTube reach more of this audience than TikTok or Snapchat.
  • Median household income is 26% higher than British Columbia. Premium offers and financing for bigger jobs can land well.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~6 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

Pinterest

Worth testing

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for landscapers in Oak Bay?

About $2.89 to $9.75 per click at the top of the page, typically around $5.31 (the British Columbia average, since there are too few local ad clicks to price Oak Bay on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for landscapers in Oak Bay?

April and June have the most searches. February is the slowest month.

How many people search for landscapers in Oak Bay?

About 40 searches a month for core terms.

How much do Facebook and Instagram ads cost for landscapers in Oak Bay?

Paid Media Canada benchmarks put cost per lead at about $17 to $46.75 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for landscapers in Oak Bay, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.