How much do Google Ads cost for law firms in Williams Lake?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$4.72–$16.06
Typical about $8.71, top-of-page range
Searches a month
40
Core searches in Williams Lake
Competition
Low
23/100 on Google’s scale
Busiest months
Jul, Jan
Slowest: May
In short: Google Ads for law firms in Williams Lake, BC cost about $4.72–$16.06 per click, with about 40 searches a month and the most demand in July.
What this means
- Clicks cost about 10% less here than the British Columbia average ($8.71 vs $9.71).
- Against the Canada average ($10.24), clicks here cost about 15% less.
- Searches peak in July and January and are lowest in May. The busiest month gets about 150% more searches than the slowest.
- Launch or raise budgets by mid-June so campaigns are learning before the July peak.
- Competition is low (23/100), close to the national level for this industry (29/100).
- Elsewhere in British Columbia, Kelowna runs about 20% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
Williams LakeBritish ColumbiaCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other British Columbia markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Kelownacheaper | $6.98 | 310 | 27 |
| Richmondcheaper | $7.41 | 390 | 41 |
| Victoriacheaper | $7.64 | 480 | 35 |
| Williams Lake | $8.71 | 40 | 23 |
| Vancouverpricier | $10.11 | 1,800 | 40 |
| North Vancouver (District)pricier | $11.08 | 400 | 42 |
| Surreypricier | $12.44 | 1,220 | 43 |
| Burnabypricier | $12.58 | 850 | 41 |
| Coquitlampricier | $12.69 | 290 | 44 |
| Abbotsfordpricier | $14.43 | 350 | 38 |
| British Columbia (province) | $9.71 | 9,880 | 36 |
| Canada | $10.24 | 57,800 | 29 |
Frequently asked questions
How much does a Google Ads click cost for law firms in Williams Lake?
About $4.72 to $16.06 per click at the top of the page, typically around $8.71, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for law firms in Williams Lake?
July and January have the most searches. May is the slowest month.
How many people search for law firms in Williams Lake?
About 40 searches a month for core terms.
How much do Facebook and Instagram ads cost for law firms in Williams Lake?
Paid Media Canada benchmarks put cost per lead at about $42.50 to $128 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for law firms in Williams Lake, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.