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How much do Google Ads cost for massage therapists in Bathurst?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.68–$2.12

New Brunswick price (too few local ad clicks)

Searches a month

60

Core searches in Bathurst

Competition

Low

3/100 on Google’s scale

Busiest months

Sep, Apr

Slowest: March

In short: Google Ads for massage therapists in Bathurst, NB cost about $0.68–$2.12 per click, with about 60 searches a month and the most demand in September.

On Meta Facebook and Instagram

Cost per lead

$8.50–$25.50

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Wellness, fitness, office workers, expecting mothers, couples

Ages 25–60 · 12,157 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Direct billing to benefits

What this means

  • Google has too few paid clicks in Bathurst to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
  • Searches peak in September and April and are lowest in March. The busiest month gets about 200% more searches than the slowest.
  • Launch or raise budgets by mid-August so campaigns are learning before the September peak.
  • Competition is low (3/100), below the national level for this industry (18/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

BathurstNew BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

103Jan69Feb51Mar137Apr86May120Jun120Jul86Aug154Sep69Oct120Nov86Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quispamsischeaper$0.7610024
Monctoncheaper$1.0393022
Dieppecheaper$1.0540026
Fredericton$1.2959022
Saint Johnpricier$1.3442024
Riverviewpricier$1.515030
New Brunswick (province)$1.203,13018
Canada$1.99411,00018

Frequently asked questions

How much does a Google Ads click cost for massage therapists in Bathurst?

About $0.68 to $2.12 per click at the top of the page, typically around $1.20 (the New Brunswick average, since there are too few local ad clicks to price Bathurst on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for massage therapists in Bathurst?

September and April have the most searches. March is the slowest month.

How many people search for massage therapists in Bathurst?

About 60 searches a month for core terms.

How much do Facebook and Instagram ads cost for massage therapists in Bathurst?

Paid Media Canada benchmarks put cost per lead at about $8.50 to $25.50 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for massage therapists in Bathurst, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.