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How much do Google Ads cost for massage therapists in Burlington?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.16–$4.65

Typical about $2.32, top-of-page range

Searches a month

1,830

Core searches in Burlington

Competition

Low

21/100 on Google’s scale

Busiest months

Dec, Nov

Slowest: May

In short: Google Ads for massage therapists in Burlington, ON cost about $1.16–$4.65 per click, with about 1,830 searches a month and the most demand in December.

On Meta Facebook and Instagram

Cost per lead

$10–$30

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Wellness, fitness, office workers, expecting mothers, couples

Ages 25–60 · 186,948 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Direct billing to benefits

What this means

  • Clicks cost about 13% more here than the Ontario average ($2.32 vs $2.06).
  • Against the Canada average ($1.99), clicks here cost about 17% more.
  • Searches peak in December and November and are lowest in May. The busiest month gets about 118% more searches than the slowest.
  • Launch or raise budgets by mid-November so campaigns are learning before the December peak.
  • Competition is low (21/100), close to the national level for this industry (18/100).
  • Elsewhere in Ontario, Brampton runs about 16% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

BurlingtonOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

113Jan75Feb107Mar78Apr64May74Jun95Jul94Aug108Sep116Oct135Nov140Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Hamiltoncheaper$1.535,20022
Londoncheaper$1.814,87024
Richmond Hillcheaper$1.873,33018
Bramptoncheaper$1.968,48016
Mississaugacheaper$2.0812,20017
Ottawa$2.1013,18017
Vaughan$2.135,71021
Toronto$2.2379,20014
Markham$2.298,68017
Burlington$2.321,83021
Ontario (province)$2.06179,40017
Canada$1.99411,00018

Frequently asked questions

How much does a Google Ads click cost for massage therapists in Burlington?

About $1.16 to $4.65 per click at the top of the page, typically around $2.32, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for massage therapists in Burlington?

December and November have the most searches. May is the slowest month.

How many people search for massage therapists in Burlington?

About 1,830 searches a month for core terms.

How much do Facebook and Instagram ads cost for massage therapists in Burlington?

Paid Media Canada benchmarks put cost per lead at about $10 to $30 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for massage therapists in Burlington, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.