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How much do Google Ads cost for massage therapists in St. John's?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.98–$1.98

Typical about $1.39, top-of-page range

Searches a month

890

Core searches in St. John's

Competition

Low

30/100 on Google’s scale

Busiest months

Nov, Jul

Slowest: March

In short: Google Ads for massage therapists in St. John's, NL cost about $0.98–$1.98 per click, with about 890 searches a month and the most demand in November.

On Meta Facebook and Instagram

Cost per lead

$10–$30

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Wellness, fitness, office workers, expecting mothers, couples

Ages 25–60 · 110,525 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Direct billing to benefits

What this means

  • Clicks cost about 0% more here than the Newfoundland and Labrador average ($1.39 vs $1.39).
  • Against the Canada average ($1.99), clicks here cost about 30% less.
  • Searches peak in November and July and are lowest in March. The busiest month gets about 36% more searches than the slowest.
  • Launch or raise budgets by mid-October so campaigns are learning before the November peak.
  • Competition is low (30/100), above the national level for this industry (18/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

St. John'sNewfoundland and LabradorCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

101Jan99Feb81Mar93Apr108May100Jun109Jul94Aug107Sep108Oct111Nov90Dec

Compared with other Newfoundland and Labrador markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Mount Pearlcheaper$1.2020032
Paradise$1.2611040
St. John's$1.3989030
Conception Bay South$1.478031
Newfoundland and Labrador (province)$1.391,55025
Canada$1.99411,00018

Frequently asked questions

How much does a Google Ads click cost for massage therapists in St. John's?

About $0.98 to $1.98 per click at the top of the page, typically around $1.39, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for massage therapists in St. John's?

November and July have the most searches. March is the slowest month.

How many people search for massage therapists in St. John's?

About 890 searches a month for core terms.

How much do Facebook and Instagram ads cost for massage therapists in St. John's?

Paid Media Canada benchmarks put cost per lead at about $10 to $30 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for massage therapists in St. John's, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.