How much does advertising cost for mould removal companies in Edmundston?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.20–$12.41

New Brunswick price (too few local ad clicks)

Searches a month

30

Core searches in Edmundston

Competition

Low

0/100 on Google’s scale

Busiest months

Jun, Mar

Slowest: December

In short: Google Ads for mould removal companies in Edmundston, NB cost about $1.20–$12.41 per click, with about 30 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$29.75–$76.50

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, parents of young children, landlords and property managers

Ages 30–65 · 16,437 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Signs of hidden mould checklist

What this means

  • Google has too few paid clicks in Edmundston to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
  • Searches peak in June and March and are lowest in December. The busiest month gets about 27592% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is low (0/100), below the national level for this industry (70/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

EdmundstonNew BrunswickCanada

070140210280JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

92Jan0Feb185Mar0Apr185May277Jun185Jul92Aug0Sep92Oct92Nov0Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
New Brunswick (province)$3.8611043
Canada$6.0510,30070

Who lives in Edmundston

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

16,437

7,705 households

Median age

54

New Brunswick: 46.8

Household income

$58,400

Median, 2020 · New Brunswick: $70k

Homeowners

65.3%

of households · New Brunswick: 73%

French mother tongue

90.1%

New Brunswick: 29.5%

Couples with children

31.4%

of census families · New Brunswick: 35%

Age mix

About how many adults here use each platform

  • Facebookup to ~11,000
  • YouTubeup to ~10,000
  • Instagramup to ~8,700
  • LinkedInup to ~6,800
  • TikTokup to ~4,800
  • Redditup to ~3,700

Estimate: adults aged 20+ in Edmundston (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • Only 65% of households own their home (New Brunswick: 73%). Expect more renters: include landlords and property managers in your targeting.
  • 90% have French as their mother tongue. Run French ads and landing pages.
  • An older population (median age 54 vs 46.8 for New Brunswick). Facebook and YouTube reach more of this audience than TikTok or Snapchat.
  • Median household income is 17% lower than New Brunswick. Lead with clear prices, value and payment options.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~5 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for mould removal companies in Edmundston?

About $1.20 to $12.41 per click at the top of the page, typically around $3.86 (the New Brunswick average, since there are too few local ad clicks to price Edmundston on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for mould removal companies in Edmundston?

June and March have the most searches. December is the slowest month.

How many people search for mould removal companies in Edmundston?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for mould removal companies in Edmundston?

Paid Media Canada benchmarks put cost per lead at about $29.75 to $76.50 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for mould removal companies in Edmundston, with these numbers already filled in.

Build a full plan

Ask another question

Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.