How much does advertising cost for mould removal companies in London?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$5.50–$30.98

Typical about $13.05, top-of-page range

Searches a month

150

Core searches in London

Competition

High

75/100 on Google’s scale

Busiest months

Jan, Aug

Slowest: October

In short: Google Ads for mould removal companies in London, ON cost about $5.50–$30.98 per click, with about 150 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$35–$90

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, parents of young children, landlords and property managers

Ages 30–65 · 422,324 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Signs of hidden mould checklist

What this means

  • Clicks cost about 115% more here than the Ontario average ($13.05 vs $6.07).
  • Against the Canada average ($6.05), clicks here cost about 116% more.
  • Searches peak in January and August and are lowest in October. The busiest month gets about 70% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is high (75/100), close to the national level for this industry (70/100).
  • Elsewhere in Ontario, Ottawa runs about 25% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

LondonOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

119Jan91Feb105Mar105Apr112May91Jun105Jul119Aug112Sep70Oct84Nov84Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Hamiltoncheaper$4.8318083
Kitchenercheaper$5.028092
Markhamcheaper$6.4311085
Torontocheaper$6.601,41072
Mississaugacheaper$6.7826091
Bramptoncheaper$723089
Vaughancheaper$7.1813082
Oakvillecheaper$8.118073
Ottawacheaper$9.831,49044
London$13.0515075
Ontario (province)$6.076,59076
Canada$6.0510,30070

Who lives in London

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

422,324

174,660 households

Median age

38.8

Ontario: 41.6

Household income

$76,500

Median, 2020 · Ontario: $91k

Homeowners

58.1%

of households · Ontario: 68.4%

French mother tongue

1.1%

Ontario: 3.3%

Couples with children

41.2%

of census families · Ontario: 44.4%

Age mix

About how many adults here use each platform

  • Facebookup to ~270,000
  • YouTubeup to ~240,000
  • Instagramup to ~208,000
  • LinkedInup to ~161,000
  • TikTokup to ~115,000
  • Redditup to ~89,000

Estimate: adults aged 20+ in London (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • Only 58% of households own their home (Ontario: 68%). Expect more renters: include landlords and property managers in your targeting.
  • Median household income is 16% lower than Ontario. Lead with clear prices, value and payment options.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~23 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for mould removal companies in London?

About $5.50 to $30.98 per click at the top of the page, typically around $13.05, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for mould removal companies in London?

January and August have the most searches. October is the slowest month.

How many people search for mould removal companies in London?

About 150 searches a month for core terms.

How much do Facebook and Instagram ads cost for mould removal companies in London?

Paid Media Canada benchmarks put cost per lead at about $35 to $90 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for mould removal companies in London, with these numbers already filled in.

Build a full plan

Ask another question

Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.