How much does advertising cost for mould removal companies in Moncton?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.20–$12.41

New Brunswick price (too few local ad clicks)

Searches a month

30

Core searches in Moncton

Competition

Low

32/100 on Google’s scale

Busiest months

Jun, Jan

Slowest: October

In short: Google Ads for mould removal companies in Moncton, NB cost about $1.20–$12.41 per click, with about 30 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$35–$90

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, parents of young children, landlords and property managers

Ages 30–65 · 79,470 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Signs of hidden mould checklist

What this means

  • Google has too few paid clicks in Moncton to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
  • Searches peak in June and January and are lowest in October. The busiest month gets about 100% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is low (32/100), below the national level for this industry (70/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

MonctonNew BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

103Jan103Feb103Mar103Apr103May137Jun103Jul103Aug69Sep69Oct103Nov103Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
New Brunswick (province)$3.8611043
Canada$6.0510,30070

Who lives in Moncton

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

79,470

35,120 households

Median age

40.8

New Brunswick: 46.8

Household income

$68,000

Median, 2020 · New Brunswick: $70k

Homeowners

55.9%

of households · New Brunswick: 73%

French mother tongue

27.3%

New Brunswick: 29.5%

Couples with children

36.1%

of census families · New Brunswick: 35%

Age mix

About how many adults here use each platform

  • Facebookup to ~52,000
  • YouTubeup to ~46,000
  • Instagramup to ~40,000
  • LinkedInup to ~31,000
  • TikTokup to ~22,000
  • Redditup to ~17,000

Estimate: adults aged 20+ in Moncton (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • Only 56% of households own their home (New Brunswick: 73%). Expect more renters: include landlords and property managers in your targeting.
  • 27% have French as their mother tongue. Run French ads and landing pages.
  • A younger population (median age 40.8 vs 46.8 for New Brunswick). Instagram and TikTok are worth more budget here.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~5 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for mould removal companies in Moncton?

About $1.20 to $12.41 per click at the top of the page, typically around $3.86 (the New Brunswick average, since there are too few local ad clicks to price Moncton on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for mould removal companies in Moncton?

June and January have the most searches. October is the slowest month.

How many people search for mould removal companies in Moncton?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for mould removal companies in Moncton?

Paid Media Canada benchmarks put cost per lead at about $35 to $90 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for mould removal companies in Moncton, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.