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How much do Google Ads cost for salons and spas in Hamilton?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.64–$1.93

Typical about $1.11, top-of-page range

Searches a month

3,970

Core searches in Hamilton

Competition

Low

22/100 on Google’s scale

Busiest months

Jun, May

Slowest: February

In short: Google Ads for salons and spas in Hamilton, ON cost about $0.64–$1.93 per click, with about 3,970 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$10–$30

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Beauty, hair care, fashion, engaged couples

Ages 20–50 · 569,353 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Transformation reels

What this means

  • Clicks cost about 9% less here than the Ontario average ($1.11 vs $1.22).
  • Against the Canada average ($1.24), clicks here cost about 11% less.
  • Searches peak in June and May and are lowest in February. The busiest month gets about 34% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is low (22/100), close to the national level for this industry (20/100).
  • Elsewhere in Ontario, Richmond Hill runs about 19% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

HamiltonOntarioCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

87Jan86Feb103Mar101Apr114May115Jun94Jul102Aug100Sep101Oct93Nov102Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmond Hillcheaper$0.902,07021
Londoncheaper$0.973,34028
Bramptoncheaper$15,51022
Markham$1.054,31021
Ottawa$1.118,32022
Hamilton$1.113,97022
Mississaugapricier$1.245,51023
Kitchenerpricier$1.261,97023
Torontopricier$1.3038,00019
Vaughanpricier$1.552,99025
Ontario (province)$1.22114,40020
Canada$1.24210,40020

Frequently asked questions

How much does a Google Ads click cost for salons and spas in Hamilton?

About $0.64 to $1.93 per click at the top of the page, typically around $1.11, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for salons and spas in Hamilton?

June and May have the most searches. February is the slowest month.

How many people search for salons and spas in Hamilton?

About 3,970 searches a month for core terms.

How much do Facebook and Instagram ads cost for salons and spas in Hamilton?

Paid Media Canada benchmarks put cost per lead at about $10 to $30 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for salons and spas in Hamilton, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.