How much do Google Ads cost for salons and spas in Saint John?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$0.83–$2.68
New Brunswick price (too few local ad clicks)
Searches a month
310
Core searches in Saint John
Competition
Low
5/100 on Google’s scale
Busiest months
Jul, Jan
Slowest: November
In short: Google Ads for salons and spas in Saint John, NB cost about $0.83–$2.68 per click, with about 310 searches a month and the most demand in July.
What this means
- Google has too few paid clicks in Saint John to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
- Searches peak in July and January and are lowest in November. The busiest month gets about 86% more searches than the slowest.
- Launch or raise budgets by mid-June so campaigns are learning before the July peak.
- Competition is low (5/100), below the national level for this industry (20/100).
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
Saint JohnNew BrunswickCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other New Brunswick markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Frederictoncheaper | $0.85 | 460 | 11 |
| Monctonpricier | $1.76 | 600 | 11 |
| New Brunswick (province) | $1.49 | 2,390 | 11 |
| Canada | $1.24 | 210,400 | 20 |
Frequently asked questions
How much does a Google Ads click cost for salons and spas in Saint John?
About $0.83 to $2.68 per click at the top of the page, typically around $1.49 (the New Brunswick average, since there are too few local ad clicks to price Saint John on its own), based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for salons and spas in Saint John?
July and January have the most searches. November is the slowest month.
How many people search for salons and spas in Saint John?
About 310 searches a month for core terms.
How much do Facebook and Instagram ads cost for salons and spas in Saint John?
Paid Media Canada benchmarks put cost per lead at about $10 to $30 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for salons and spas in Saint John, with these numbers already filled in.
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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.