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How much do Google Ads cost for salons and spas in Sturgeon County?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.62–$2.43

Typical about $1.23, top-of-page range

Searches a month

830

Core searches in Sturgeon County

Competition

Low

32/100 on Google’s scale

Busiest months

Jul, Jun

Slowest: December

In short: Google Ads for salons and spas in Sturgeon County, AB cost about $0.62–$2.43 per click, with about 830 searches a month and the most demand in July.

On Meta Facebook and Instagram

Cost per lead

$8.50–$25.50

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Beauty, hair care, fashion, engaged couples

Ages 20–50 · 20,061 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Transformation reels

What this means

  • Clicks cost about 1% less here than the Alberta average ($1.23 vs $1.24).
  • Against the Canada average ($1.24), clicks here cost about 1% less.
  • Searches peak in July and June and are lowest in December. The busiest month gets about 146% more searches than the slowest.
  • Launch or raise budgets by mid-June so campaigns are learning before the July peak.
  • Competition is low (32/100), above the national level for this industry (20/100).
  • Elsewhere in Alberta, Red Deer runs about 27% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Sturgeon CountyAlbertaCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

64Jan63Feb82Mar104Apr133May143Jun155Jul138Aug104Sep74Oct77Nov63Dec

Compared with other Alberta markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Airdriecheaper$0.5545025
Red Deercheaper$0.8951023
Chestermerecheaper$1.0545022
Edmontoncheaper$1.066,89027
Red Deer County$1.1363021
Parkland County$1.141,71025
Calgary$1.1811,39027
Sturgeon County$1.2383032
Lethbridge$1.2851021
County of Grande Prairie No. 1pricier$2.0765030
Alberta (province)$1.2428,50025
Canada$1.24210,40020

Frequently asked questions

How much does a Google Ads click cost for salons and spas in Sturgeon County?

About $0.62 to $2.43 per click at the top of the page, typically around $1.23, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for salons and spas in Sturgeon County?

July and June have the most searches. December is the slowest month.

How many people search for salons and spas in Sturgeon County?

About 830 searches a month for core terms.

How much do Facebook and Instagram ads cost for salons and spas in Sturgeon County?

Paid Media Canada benchmarks put cost per lead at about $8.50 to $25.50 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for salons and spas in Sturgeon County, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.