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How much do Google Ads cost for staffing agencies in Canada?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.93–$4.49

Typical about $2.04, top-of-page range

Searches a month

14,100

Core searches in Canada

Competition

Low

26/100 on Google’s scale

Busiest months

Jan, Mar

Slowest: September

In short: Google Ads for staffing agencies in Canada cost about $0.93–$4.49 per click, with about 14,100 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$8–$30

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Job seekers in labour, warehouse and manufacturing; separately, business owners and HR managers

Ages 18–55

Target area

15 km around the city

Ad idea: Weekly pay and start this week

What this means

  • Searches peak in January and March and are lowest in September. The busiest month gets about 83% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Canada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

130Jan116Feb122Mar112Apr107May91Jun91Jul81Aug71Sep103Oct95Nov80Dec

Provinces compared

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Ontario$210,80027
British Columbia$2.011,37030
Canada$2.0414,10026
Alberta$2.201,39030
Nova Scotia$2.2129020
Manitobapricier$2.2924035
Quebecpricier$2.3769026
New Brunswickpricier$2.812709
Newfoundland and Labradorpricier$2.88709

Frequently asked questions

How much does a Google Ads click cost for staffing agencies in Canada?

About $0.93 to $4.49 per click at the top of the page, typically around $2.04, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for staffing agencies in Canada?

January and March have the most searches. September is the slowest month.

How many people search for staffing agencies in Canada?

About 14,100 searches a month for core terms.

How much do Facebook and Instagram ads cost for staffing agencies in Canada?

Paid Media Canada benchmarks put cost per lead at about $8 to $30 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for staffing agencies in Canada, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.