How much does advertising cost for self storage in Saint John?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.48–$32.88

Typical about $10.70, top-of-page range

Searches a month

70

Core searches in Saint John

Competition

Medium

48/100 on Google’s scale

Busiest months

Mar, Feb

Slowest: December

In short: Google Ads for self storage in Saint John, NB cost about $3.48–$32.88 per click, with about 70 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$15–$45

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Movers, renovators, students, small businesses

Ages 25–60 · 69,895 people live here (2021 Census)

Target area

15 km around the city

Ad idea: First month offer

What this means

  • Clicks cost about 44% more here than the New Brunswick average ($10.70 vs $7.42).
  • Against the Canada average ($10.26), clicks here cost about 4% more.
  • Searches peak in March and February and are lowest in December. The busiest month gets about 400% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (48/100), close to the national level for this industry (50/100).
  • Elsewhere in New Brunswick, Moncton runs about 33% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Saint JohnNew BrunswickCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

65Jan146Feb162Mar130Apr97May97Jun97Jul81Aug81Sep81Oct130Nov32Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Frederictoncheaper$5.448045
Dieppecheaper$6.483034
Monctoncheaper$7.158039
Saint John$10.707048
Quispamsispricier$15.033021
New Brunswick (province)$7.4236039
Canada$10.2622,59050

Frequently asked questions

How much does a Google Ads click cost for self storage in Saint John?

About $3.48 to $32.88 per click at the top of the page, typically around $10.70, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for self storage in Saint John?

March and February have the most searches. December is the slowest month.

How many people search for self storage in Saint John?

About 70 searches a month for core terms.

How much do Facebook and Instagram ads cost for self storage in Saint John?

Paid Media Canada benchmarks put cost per lead at about $15 to $45 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for self storage in Saint John, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.