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How much do Google Ads cost for veterinary clinics in Thunder Bay?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.54–$11.28

Typical about $4.17, top-of-page range

Searches a month

230

Core searches in Thunder Bay

Competition

Low

8/100 on Google’s scale

Busiest months

Jun, Nov

Slowest: December

In short: Google Ads for veterinary clinics in Thunder Bay, ON cost about $1.54–$11.28 per click, with about 230 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Pet owners (dogs and cats), new puppy and kitten owners

Ages 25–65 · 108,843 people live here (2021 Census)

Target area

15 km around the city

Ad idea: New puppy and kitten packages

What this means

  • Clicks cost about 8% less here than the Ontario average ($4.17 vs $4.54).
  • Against the Canada average ($4.45), clicks here cost about 6% less.
  • Searches peak in June and November and are lowest in December. The busiest month gets about 89% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is low (8/100), below the national level for this industry (32/100).
  • Elsewhere in Ontario, Kitchener runs about 20% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Thunder BayOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

92Jan80Feb92Mar117Apr92May143Jun76Jul117Aug97Sep97Oct122Nov76Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Kitchenercheaper$3.3259044
Londoncheaper$3.691,05031
Thunder Bay$4.172308
Hamilton$4.191,17048
Ottawa$4.192,22038
Markham$4.2281023
Vaughanpricier$4.6981036
Bramptonpricier$5.0581040
Torontopricier$5.359,10032
Mississaugapricier$6.241,44040
Ontario (province)$4.5431,50034
Canada$4.4568,60032

Frequently asked questions

How much does a Google Ads click cost for veterinary clinics in Thunder Bay?

About $1.54 to $11.28 per click at the top of the page, typically around $4.17, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for veterinary clinics in Thunder Bay?

June and November have the most searches. December is the slowest month.

How many people search for veterinary clinics in Thunder Bay?

About 230 searches a month for core terms.

How much do Facebook and Instagram ads cost for veterinary clinics in Thunder Bay?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for veterinary clinics in Thunder Bay, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.