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How much do Google Ads cost for window and door companies in Peterborough?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$5.63–$40.39

Typical about $15.08, top-of-page range

Searches a month

30

Core searches in Peterborough

Competition

Medium

58/100 on Google’s scale

Busiest months

Apr, Jan

Slowest: December

In short: Google Ads for window and door companies in Peterborough, ON cost about $5.63–$40.39 per click, with about 30 searches a month and the most demand in April.

On Meta Facebook and Instagram

Cost per lead

$40–$110

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home renovation, energy efficiency

Ages 35–65 · 83,651 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Energy savings and rebates

What this means

  • Clicks cost about 38% less here than the Ontario average ($15.08 vs $24.34).
  • Against the Canada average ($20.55), clicks here cost about 27% less.
  • Searches peak in April and January and are lowest in December. The busiest month gets about 150% more searches than the slowest.
  • Launch or raise budgets by mid-March so campaigns are learning before the April peak.
  • Competition is medium (58/100), above the national level for this industry (39/100).
  • Elsewhere in Ontario, Windsor runs about 25% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

PeterboroughOntarioCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

137Jan103Feb103Mar171Apr103May103Jun69Jul69Aug69Sep137Oct69Nov69Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Peterborough$15.083058
Vaughanpricier$17.2364088
Newmarketpricier$20.1919091
Bramptonpricier$24.1416074
Mississaugapricier$25.6831075
Ajaxpricier$26.8716092
Torontopricier$27.521,44039
Markhampricier$31.1126068
Oakvillepricier$37.3615060
Ottawapricier$43.2065072
Ontario (province)$24.347,20057
Canada$20.5516,50039

Frequently asked questions

How much does a Google Ads click cost for window and door companies in Peterborough?

About $5.63 to $40.39 per click at the top of the page, typically around $15.08, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for window and door companies in Peterborough?

April and January have the most searches. December is the slowest month.

How many people search for window and door companies in Peterborough?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for window and door companies in Peterborough?

Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for window and door companies in Peterborough, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.