How much does advertising cost for HVAC companies in Dollard-des-Ormeaux?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.30–$9.09

Typical about $4.57, top-of-page range

Searches a month

90

Core searches in Dollard-des-Ormeaux

Competition

Medium

46/100 on Google’s scale

Busiest months

Jul, May

Slowest: October

In short: Google Ads for HVAC companies in Dollard-des-Ormeaux, QC cost about $2.30–$9.09 per click, with about 90 searches a month and the most demand in July.

On Meta Facebook and Instagram

Cost per lead

$25.50–$63.75

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, home improvement, energy efficiency, smart thermostats

Ages 30–65 · 48,403 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Furnace tune-up offer before winter

What this means

  • Clicks cost about 30% less here than the Quebec average ($4.57 vs $6.52).
  • Against the Canada average ($12.52), clicks here cost about 63% less.
  • Searches peak in July and May and are lowest in October. The busiest month gets about 183% more searches than the slowest.
  • Launch or raise budgets by mid-June so campaigns are learning before the July peak.
  • Competition is medium (46/100), close to the national level for this industry (43/100).
  • Elsewhere in Quebec, Sherbrooke runs about 35% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Dollard-des-OrmeauxQuebecCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

81Jan91Feb71Mar111Apr151May141Jun171Jul111Aug61Sep61Oct71Nov81Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Dollard-des-Ormeaux$4.579046
Lévispricier$5.4016027
Quebec Citypricier$5.6043022
Brossardpricier$6.2613021
Lavalpricier$6.3454034
Pointe-Clairepricier$6.8914048
Montrealpricier$7.614,54027
Longueuilpricier$8.0932037
Mont-Royalpricier$10.6312033
Gatineaupricier$13.3846046
Quebec (province)$6.529,68032
Canada$12.52107,90043

Who lives in Dollard-des-Ormeaux

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

48,403

17,385 households

Median age

43.6

Quebec: 43.2

Household income

$96,000

Median, 2020 · Quebec: $73k

Homeowners

75.3%

of households · Quebec: 59.9%

French mother tongue

14.9%

Quebec: 74.8%

Couples with children

51.2%

of census families · Quebec: 38.9%

Age mix

About how many adults here use each platform

  • Facebookup to ~31,000
  • YouTubeup to ~27,000
  • Instagramup to ~24,000
  • LinkedInup to ~18,000
  • TikTokup to ~13,000
  • Redditup to ~10,000

Estimate: adults aged 20+ in Dollard-des-Ormeaux (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 75% of households own their home, more than Quebec (60%). Homeowner-focused ads and offers fit here.
  • 15% have French as their mother tongue. Run French ads and landing pages, and check Quebec's French-language rules for advertising.
  • More families with children than Quebec (51% of families vs 39%). Family-focused messages and timing around school schedules can help.
  • Median household income is 32% higher than Quebec. Premium offers and financing for bigger jobs can land well.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~14 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for HVAC companies in Dollard-des-Ormeaux?

About $2.30 to $9.09 per click at the top of the page, typically around $4.57, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for HVAC companies in Dollard-des-Ormeaux?

July and May have the most searches. October is the slowest month.

How many people search for HVAC companies in Dollard-des-Ormeaux?

About 90 searches a month for core terms.

How much do Facebook and Instagram ads cost for HVAC companies in Dollard-des-Ormeaux?

Paid Media Canada benchmarks put cost per lead at about $25.50 to $63.75 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for HVAC companies in Dollard-des-Ormeaux, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.