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How much do Google Ads cost for insulation companies in Laval?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.49–$19.35

Typical about $8.22, top-of-page range

Searches a month

130

Core searches in Laval

Competition

High

85/100 on Google’s scale

Busiest months

Oct, May

Slowest: August

In short: Google Ads for insulation companies in Laval, QC cost about $3.49–$19.35 per click, with about 130 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$30–$80

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, energy efficiency, home improvement, recent movers in older homes

Ages 30–65 · 438,366 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Rebates and grants explained simply

What this means

  • Clicks cost about 60% more here than the Quebec average ($8.22 vs $5.12).
  • Against the Canada average ($3.87), clicks here cost about 112% more.
  • Searches peak in October and May and are lowest in August. The busiest month gets about 111% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.
  • Competition is high (85/100), close to the national level for this industry (89/100).
  • Elsewhere in Quebec, Montreal runs about 34% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

LavalQuebecCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

95Jan103Feb87Mar87Apr118May79Jun87Jul71Aug111Sep150Oct111Nov103Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Rouyn-Norandacheaper$0.484069
Quebec Citycheaper$1.086045
Sherbrookecheaper$3.423049
Blainvillecheaper$4.453063
Gatineaucheaper$5.0616091
Montrealcheaper$5.4574068
Brossardcheaper$5.654082
Laval$8.2213085
Longueuilpricier$11.615091
Pointe-Clairepricier$13.994086
Quebec (province)$5.122,11081
Canada$3.8731,30089

Frequently asked questions

How much does a Google Ads click cost for insulation companies in Laval?

About $3.49 to $19.35 per click at the top of the page, typically around $8.22, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for insulation companies in Laval?

October and May have the most searches. August is the slowest month.

How many people search for insulation companies in Laval?

About 130 searches a month for core terms.

How much do Facebook and Instagram ads cost for insulation companies in Laval?

Paid Media Canada benchmarks put cost per lead at about $30 to $80 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for insulation companies in Laval, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.