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How much do Google Ads cost for insulation companies in Stratford?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.18–$17.30

Typical about $1.76, top-of-page range

Searches a month

50

Core searches in Stratford

Competition

High

77/100 on Google’s scale

Busiest months

Nov, Dec

Slowest: February

In short: Google Ads for insulation companies in Stratford, PE cost about $0.18–$17.30 per click, with about 50 searches a month and the most demand in November.

On Meta Facebook and Instagram

Cost per lead

$25.50–$68

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, energy efficiency, home improvement, recent movers in older homes

Ages 30–65 · 10,927 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Rebates and grants explained simply

What this means

  • Clicks cost about 51% less here than the Prince Edward Island average ($1.76 vs $3.57).
  • Against the Canada average ($3.87), clicks here cost about 54% less.
  • Searches peak in November and December and are lowest in February. The busiest month gets about 133% more searches than the slowest.
  • Launch or raise budgets by mid-October so campaigns are learning before the November peak.
  • Competition is high (77/100), below the national level for this industry (89/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

StratfordPrince Edward IslandCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

80Jan60Feb100Mar80Apr100May100Jun80Jul100Aug120Sep100Oct140Nov140Dec

Compared with other Prince Edward Island markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Charlottetowncheaper$1.557066
Stratford$1.765077
Summersidepricier$4.873074
Prince Edward Island (province)$3.5721089
Canada$3.8731,30089

Frequently asked questions

How much does a Google Ads click cost for insulation companies in Stratford?

About $0.18 to $17.30 per click at the top of the page, typically around $1.76, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for insulation companies in Stratford?

November and December have the most searches. February is the slowest month.

How many people search for insulation companies in Stratford?

About 50 searches a month for core terms.

How much do Facebook and Instagram ads cost for insulation companies in Stratford?

Paid Media Canada benchmarks put cost per lead at about $25.50 to $68 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for insulation companies in Stratford, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.